Reasons for preference of Direct mail
direct mail is appreciated by the advertisers for a variety of reasons for instance their messages are read in the first instance by the consumers and the consumers can get genuine knowledge about the products advertise by the companies. As in contrast to the other advertising media like television, mail offers a cheap and easily accessed tool of advertising which is always available in the mail box of the consumers. The timing of advertising is equally important because when the consumer is at rest he would like to read that advertising message in combination with other mails which he might have received.
