Everything Adwords
AdWords is Google’s main advertising product offering both targeted pay-per-click and site-targeted ads using both banners and text. AdWords text ads are very short, a title line and a maximum of two lines of text. The banner image ads are limited to the standard sizes of the Interactive Advertising Bureau (IAB). AdWords can be targeted for local, national or international markets. AdWords ads are displayed on google.com and advertisers have the option to serve their ads on Google’s partner networks, which include AOL search, Ask.com, and Netscape.
Adwords allows advertisers choose the words that will activate their ads and the maximum amount they are willing to pay per click. So when someone searches the Google search engine for the chosen words the AdWords ad is shown as a “sponsored link” either above the main search results or on the right side of the Search Engine Result Page (SERP). The order of the sponsored links depends on other advertisers’ bids for the word and the “quality score” of all ads displayed for a given search. The site-targeted ads are placed according to keywords, domain names, topics, and demographic targeting preferences entered by the advertiser.
Google then places the ads on any page they determine as relevant on any site within the Google content network. Additionally if domain names have been targeted Google also provides a list of related sites that the advertiser can choose to use for placement. With Adwords, any local or international advertiser has the tools needed to produce the exact ad campaign they need to succeed.
